Recently, Reebok teamed up with a few fabulous young ladies to design their own version of the Reebok classics for women. This collaboration includes two female entrepreneurs: Simone Amelia a.k.a. Boss Lady, Lifestyle Manager of online urban retailer DrJays.com and Fashion designer Melody Ehsani. These ladies designed their own versions of the Reebok Betwixt.
Boss Lady was inspired by her favorite cartoon heroine, Princess Jasmine, in the design of her version of the Betwixt. The shoe design incorporates animal prints and gold chains.
Melody Ehsani was inspired by the concept that "Love is the only nutrient in the world that can be expressed" (Julie Walker). The word love is stitched across the toes of her reptile print spiked design. The shoe also a variety of colored shoe laces.
Now if you watched this year's MTV music awards, I'm sure you saw the commercial featuring Alicia Keys and her new line of women's sneakers for Reebok. The commercial was directed by Samuel Bayer and styled by June Ambrose. It features her designs of the Freestyle Hi, Freestyle Dubble Bubble, Classic Nylon Slim, and the Princess. Mrs. Keys-Beats is working along side of her husband, Swizz Beats, the creative director of Reebok Classics.
I'm really feeling these Reeboks! I haven't worn Reeboks in yeeeeeeaaars but I might have to get a few pairs this fall. It's pretty refreshing to see a brand taping into the complicated women's sneakers market. For the record, *ahem* I think I HATE the whole sneakerwedge trend... I'm just saying... I almost feel as though they are an insult to those of us that actually appreciate sneakers and don't wear heels everyday... I knooooow, I knoooow... But whatever! :-)For more information about the Boss Lady Betwixt Click Here
For more information about the Melody Ehsani Betwixt Click Here
What do you all think about Reebok's upcoming fall women's sneaker collection?
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